Benchmarking of travel agents in Singapore
The primary objective is to benchmark travel agents in Singapore. Benchmarking enables travel agents to compare their own operations against others in the industry. This practice will benefit travel agents in that they can spot possible areas of improvement in their operations and marketing strategi...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/58324 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The primary objective is to benchmark travel agents in Singapore. Benchmarking enables travel agents to compare their own operations against others in the industry. This practice will benefit travel agents in that they can spot possible areas of improvement in their operations and marketing strategies. |
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