Tweak it SG : a campaign to promote personal work-life effectiveness

• Main Authors: Low, Sieu Ping, Yeo, Xue Zhen, Zhang, Xiuying
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/59436
• Institution: Nanyang Technological University

For years, the mandates for work-life flexibility were directed from top-down but Tweak It SG, a strategic communication campaign designed by three final-year students from Wee Kim Wee School of Communication and Information, aims to encourage working adults to step up by making small adjustments, o...