Tweak it SG : a campaign to promote personal work-life effectiveness

For years, the mandates for work-life flexibility were directed from top-down but Tweak It SG, a strategic communication campaign designed by three final-year students from Wee Kim Wee School of Communication and Information, aims to encourage working adults to step up by making small adjustments, o...

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Bibliographic Details
Main Authors: Low, Sieu Ping, Yeo, Xue Zhen, Zhang, Xiuying
Other Authors: Lee Chun Wah
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59436
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Institution: Nanyang Technological University
Language: English

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