Tourism in Singapore
Promoting Singapore as a tour is destination requires a systematic approach towards understanding the situation of the tourism industry through careful analysis of the determinants of this industry. From the analysis of these determinants, the visitors ' needs and wants can then be identified f...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59472 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Promoting Singapore as a tour is destination requires a systematic approach towards understanding the situation of the tourism industry through careful analysis of the determinants of this industry. From the analysis of these determinants, the visitors ' needs and wants can then be identified for a good marketing plan to be formulated and implemented. Since the tourism industry is a complex entity that involves other supporting industries, the role of the major players will have to be examined in order for a synergy to take place. The trends in the overseas visitors ' arrivals are analysed and strategic plans are drafted to guide Singapore to attract more overseas visitors in the future. |
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