Tourism in Singapore

Promoting Singapore as a tour is destination requires a systematic approach towards understanding the situation of the tourism industry through careful analysis of the determinants of this industry. From the analysis of these determinants, the visitors ' needs and wants can then be identified f...

Full description

Saved in:
Bibliographic Details
Main Authors: Lau, Mian Horng, Pang, Wan Ching, Tan, Hwee Fang
Other Authors: Tan Kim Heng
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59472
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
Description
Summary:Promoting Singapore as a tour is destination requires a systematic approach towards understanding the situation of the tourism industry through careful analysis of the determinants of this industry. From the analysis of these determinants, the visitors ' needs and wants can then be identified for a good marketing plan to be formulated and implemented. Since the tourism industry is a complex entity that involves other supporting industries, the role of the major players will have to be examined in order for a synergy to take place. The trends in the overseas visitors ' arrivals are analysed and strategic plans are drafted to guide Singapore to attract more overseas visitors in the future.