Does competitive environment moderate the market orientation : performance relationship in the Singapore context?

• Main Authors: Tay, Patrick Nam Koon, Liew, Tracy Woei Lin, Lim, Wei Seang
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59495
• Institution: Nanyang Technological University

Over the past thirty years, Singapore has progressed from a low-costbased economy to a high-valued added one. As such, there is a need for organisations in Singapore to be market oriented so as to maintain their competitive edge. Recent studies have shown evidence of a positive relationship between...