The travel industry : image gap analysis
This report was motivated by the team's interest in the effectiveness of the marketing strategies of travel companies in promoting their companies' images and products. The perception congruence of travel companies and their consumers is used as a yardstick in this study. Six travel compan...
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sg-ntu-dr.10356-596012023-05-19T05:41:41Z The travel industry : image gap analysis Goh, Hui Li Szeto, Pau Ping Yeng, Soh Ying Ivan Paul Polunin Nanyang Business School DRNTU::Business::Accounting This report was motivated by the team's interest in the effectiveness of the marketing strategies of travel companies in promoting their companies' images and products. The perception congruence of travel companies and their consumers is used as a yardstick in this study. Six travel companies were chosen to be the research subjects. These companies advertise frequently in the local newspapers. They are Chan Brothers Travel Pte. Ltd (Chan Brothers), Commonwealth Travel Service Corporation Pte. Ltd. (CTC), Dynasty Travel International Pte. Ltd (Dynasty), Ken-Air Tours Pte. Ltd (Ken-Air), Oxley Travel Service Pte Ltd (Oxley) and Sino-America (UIC) Tours Corporation Pte. Ltd (SA(UIC)). ACCOUNTANCY 2014-05-09T02:50:04Z 2014-05-09T02:50:04Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59601 en Nanyang Technological University 149 p. application/pdf |
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NTU Library |
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Singapore Singapore |
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DRNTU::Business::Accounting |
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DRNTU::Business::Accounting Goh, Hui Li Szeto, Pau Ping Yeng, Soh Ying The travel industry : image gap analysis |
| description |
This report was motivated by the team's interest in the effectiveness of the marketing strategies of travel companies in promoting their companies' images and products. The perception congruence of travel companies and their consumers is used as a yardstick in this study. Six travel companies were chosen to be the research subjects. These companies advertise frequently in the local newspapers. They are Chan Brothers Travel Pte. Ltd (Chan
Brothers), Commonwealth Travel Service Corporation Pte. Ltd. (CTC), Dynasty Travel International Pte. Ltd (Dynasty), Ken-Air Tours Pte. Ltd (Ken-Air), Oxley Travel Service Pte Ltd (Oxley) and Sino-America (UIC) Tours Corporation Pte. Ltd (SA(UIC)). |
| author2 |
Ivan Paul Polunin |
| author_facet |
Ivan Paul Polunin Goh, Hui Li Szeto, Pau Ping Yeng, Soh Ying |
| format |
Final Year Project |
| author |
Goh, Hui Li Szeto, Pau Ping Yeng, Soh Ying |
| author_sort |
Goh, Hui Li |
| title |
The travel industry : image gap analysis |
| title_short |
The travel industry : image gap analysis |
| title_full |
The travel industry : image gap analysis |
| title_fullStr |
The travel industry : image gap analysis |
| title_full_unstemmed |
The travel industry : image gap analysis |
| title_sort |
travel industry : image gap analysis |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59601 |
| _version_ |
1770564425478045696 |