The travel industry : image gap analysis
This report was motivated by the team's interest in the effectiveness of the marketing strategies of travel companies in promoting their companies' images and products. The perception congruence of travel companies and their consumers is used as a yardstick in this study. Six travel compan...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59601 |
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| Institution: | Nanyang Technological University |
| Language: | English |