The travel industry : image gap analysis

• Main Authors: Goh, Hui Li, Szeto, Pau Ping, Yeng, Soh Ying
• Other Authors: Ivan Paul Polunin
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/59601
• Institution: Nanyang Technological University

This report was motivated by the team's interest in the effectiveness of the marketing strategies of travel companies in promoting their companies' images and products. The perception congruence of travel companies and their consumers is used as a yardstick in this study. Six travel compan...