The public image of firms
In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a comp...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59625 |
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| Institution: | Nanyang Technological University |
| Language: | English |