The public image of firms
In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a comp...
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2014
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| Online Access: | http://hdl.handle.net/10356/59625 |
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sg-ntu-dr.10356-596252023-05-19T05:45:01Z The public image of firms Lim, Shu Cheng Ng, Edwin Mong Choon Tan, Hui Kiaw Ong Kai Seong Nanyang Business School DRNTU::Business In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a company, and to recommend steps that a company can take to enhance its public image. BUSINESS 2014-05-09T03:59:59Z 2014-05-09T03:59:59Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59625 en Nanyang Technological University 130 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Lim, Shu Cheng Ng, Edwin Mong Choon Tan, Hui Kiaw The public image of firms |
| description |
In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a company, and to recommend steps that a company can take to enhance its public image. |
| author2 |
Ong Kai Seong |
| author_facet |
Ong Kai Seong Lim, Shu Cheng Ng, Edwin Mong Choon Tan, Hui Kiaw |
| format |
Final Year Project |
| author |
Lim, Shu Cheng Ng, Edwin Mong Choon Tan, Hui Kiaw |
| author_sort |
Lim, Shu Cheng |
| title |
The public image of firms |
| title_short |
The public image of firms |
| title_full |
The public image of firms |
| title_fullStr |
The public image of firms |
| title_full_unstemmed |
The public image of firms |
| title_sort |
public image of firms |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59625 |
| _version_ |
1770566420052049920 |