Customer satisfaction and marketing strategy for seafood at the turf

• Main Authors: Ng, Kok Fai, Yeo, Choong Yan, Yip, Kim Chee
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59689
• Institution: Nanyang Technological University

As our applied research project, we conducted a survey research on a Chinese seafood restaurant in Singapore. We conducted our research study on Seafood At The Turf, with the approval of Prima Food Services Private Limited; which fully owns the restaurant.