A case study of Lexus in the Singapore automobile industry
The launch of Lexus in Singapore marks the birth of a juggernaut in the luxury car market which has traditionally been dominated by the European ‘masters’.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59702 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The launch of Lexus in Singapore marks the birth of a juggernaut in the luxury car market which has traditionally been dominated by the European ‘masters’. |
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