A case study of Lexus in the Singapore automobile industry
The launch of Lexus in Singapore marks the birth of a juggernaut in the luxury car market which has traditionally been dominated by the European ‘masters’.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/59702 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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sg-ntu-dr.10356-597022023-05-19T07:23:11Z A case study of Lexus in the Singapore automobile industry Ong, Eddie Hsing Jen Chia, Keith Min-Yu Sim, Vincent Chin Siong Wan Chew Yoong Nanyang Business School DRNTU::Business The launch of Lexus in Singapore marks the birth of a juggernaut in the luxury car market which has traditionally been dominated by the European ‘masters’. BUSINESS 2014-05-12T04:16:37Z 2014-05-12T04:16:37Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59702 en Nanyang Technological University 106 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Ong, Eddie Hsing Jen Chia, Keith Min-Yu Sim, Vincent Chin Siong A case study of Lexus in the Singapore automobile industry |
| description |
The launch of Lexus in Singapore marks the birth of a juggernaut in the luxury car market which has traditionally been dominated by the European ‘masters’. |
| author2 |
Wan Chew Yoong |
| author_facet |
Wan Chew Yoong Ong, Eddie Hsing Jen Chia, Keith Min-Yu Sim, Vincent Chin Siong |
| format |
Final Year Project |
| author |
Ong, Eddie Hsing Jen Chia, Keith Min-Yu Sim, Vincent Chin Siong |
| author_sort |
Ong, Eddie Hsing Jen |
| title |
A case study of Lexus in the Singapore automobile industry |
| title_short |
A case study of Lexus in the Singapore automobile industry |
| title_full |
A case study of Lexus in the Singapore automobile industry |
| title_fullStr |
A case study of Lexus in the Singapore automobile industry |
| title_full_unstemmed |
A case study of Lexus in the Singapore automobile industry |
| title_sort |
case study of lexus in the singapore automobile industry |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59702 |
| _version_ |
1772828618657890304 |