A cross cultural study on freudian symbolism
Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2014
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/59710 |
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| 總結: | Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements. |
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