A cross cultural study on freudian symbolism

• Main Authors: Ng, Annie Wei Jiun, Tan, Siew Lee, Tan, Thong Yang
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59710
• Institution: Nanyang Technological University

Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.