A cross cultural study on freudian symbolism
Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.
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2014
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| Online Access: | http://hdl.handle.net/10356/59710 |
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sg-ntu-dr.10356-597102023-05-19T07:23:09Z A cross cultural study on freudian symbolism Ng, Annie Wei Jiun Tan, Siew Lee Tan, Thong Yang Nanyang Business School Roger Marshall DRNTU::Business Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements. BUSINESS 2014-05-12T06:56:28Z 2014-05-12T06:56:28Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59710 en Nanyang Technological University 102 p. application/pdf |
| institution |
Nanyang Technological University |
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NTU Library |
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Asia |
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Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Ng, Annie Wei Jiun Tan, Siew Lee Tan, Thong Yang A cross cultural study on freudian symbolism |
| description |
Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements. |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Ng, Annie Wei Jiun Tan, Siew Lee Tan, Thong Yang |
| format |
Final Year Project |
| author |
Ng, Annie Wei Jiun Tan, Siew Lee Tan, Thong Yang |
| author_sort |
Ng, Annie Wei Jiun |
| title |
A cross cultural study on freudian symbolism |
| title_short |
A cross cultural study on freudian symbolism |
| title_full |
A cross cultural study on freudian symbolism |
| title_fullStr |
A cross cultural study on freudian symbolism |
| title_full_unstemmed |
A cross cultural study on freudian symbolism |
| title_sort |
cross cultural study on freudian symbolism |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59710 |
| _version_ |
1772828144651206656 |