A case study on the role of advertising for an individual firm
This report aims to study the relationship between advertising expenditure and sales for an individual firm in the Singapore Insurance Industry. Traditionally, this relationship has been viewed to be one that is simple and direct: advertising acts as a stimulant while sales is the variable that will...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59748 |
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| Institution: | Nanyang Technological University |
| Language: | English |