The big dollar rescue

• Main Authors: Chin, Yan Zhang, Gong, Rachel Hsien-Ying, Li, Zhengliang, Branson, Samantha Ann
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication; DRNTU::Social sciences::Mass media; DRNTU::Social sciences::Mass media::Media planning; DRNTU::Social sciences::Communication::Promotional communication; DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/59854
• Institution: Nanyang Technological University

The Big Dollar Rescue is a youth-for-youth advertising campaign for International Non-Governmental Organisation (NGO), Save the Children, by four final-year students from the Wee Kim Wee School of Communication and Information. Targeted at university and polytechnic students aged 17-26, it aims to s...