Give blood a chance : a blood donationa campaign for first-time donors

• Main Authors: J Jeyaseelan, Muhammad Amin Bin Ruslan, Yeo, Jolene Jialin
• Other Authors: Melina Chua
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/60026
• Institution: Nanyang Technological University

Give Blood A Chance is a strategic communications campaign undertaken by three finalyear students from the Wee Kim Wee School of Communication and Information at Nanyang Technological University. It is the first ever student-led campaign that aims to get youth to donate blood for the first...