Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign
This field study investigates how anti-smoking campaigns can more effectively persuade male Malays between the ages of sixteen to thirty years old to quit smoking. It was conducted during the 1994's anti-smoking advertising blitz, using the theme "Too Tuff To Puff''.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/60147 |
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| Institution: | Nanyang Technological University |
| Language: | English |