Campaign research : case study on anti-smoking campaign in Singapore.

• Main Authors: Chua, Hui Koon., Tan, Evelyn Chuen Lay., Tan, Woei Tyng.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/10955
• Institution: Nanyang Technological University

The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings.