Campaign research : case study on anti-smoking campaign in Singapore.

Campaign research : case study on anti-smoking campaign in Singapore.

The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings.

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Bibliographic Details
Main Authors: Chua, Hui Koon., Tan, Evelyn Chuen Lay., Tan, Woei Tyng.
Other Authors: Tan, Thomas Tsu Wee
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::General::Social aspects
Online Access:http://hdl.handle.net/10356/10955
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10955
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spelling sg-ntu-dr.10356-109552023-05-19T06:16:12Z Campaign research : case study on anti-smoking campaign in Singapore. Chua, Hui Koon. Tan, Evelyn Chuen Lay. Tan, Woei Tyng. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::General::Social aspects The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings. 2008-09-24T07:49:25Z 2008-09-24T07:49:25Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10955 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::General::Social aspects
spellingShingle DRNTU::Business::General::Social aspects
Chua, Hui Koon.
Tan, Evelyn Chuen Lay.
Tan, Woei Tyng.
Campaign research : case study on anti-smoking campaign in Singapore.
description The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings.
author2 Tan, Thomas Tsu Wee
author_facet Tan, Thomas Tsu Wee
Chua, Hui Koon.
Tan, Evelyn Chuen Lay.
Tan, Woei Tyng.
format Final Year Project
author Chua, Hui Koon.
Tan, Evelyn Chuen Lay.
Tan, Woei Tyng.
author_sort Chua, Hui Koon.
title Campaign research : case study on anti-smoking campaign in Singapore.
title_short Campaign research : case study on anti-smoking campaign in Singapore.
title_full Campaign research : case study on anti-smoking campaign in Singapore.
title_fullStr Campaign research : case study on anti-smoking campaign in Singapore.
title_full_unstemmed Campaign research : case study on anti-smoking campaign in Singapore.
title_sort campaign research : case study on anti-smoking campaign in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10955
_version_ 1770565512373207040

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