Campaign research : case study on anti-smoking campaign in Singapore.
The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10955 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings. |
|---|