Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign
This field study investigates how anti-smoking campaigns can more effectively persuade male Malays between the ages of sixteen to thirty years old to quit smoking. It was conducted during the 1994's anti-smoking advertising blitz, using the theme "Too Tuff To Puff''.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/60147 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| id |
sg-ntu-dr.10356-60147 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-601472023-05-19T06:16:16Z Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign Ang, Kok Keong Ang, Teck Hoe Lee, Kian Huat Bvsan Murthy Nanyang Business School DRNTU::Business This field study investigates how anti-smoking campaigns can more effectively persuade male Malays between the ages of sixteen to thirty years old to quit smoking. It was conducted during the 1994's anti-smoking advertising blitz, using the theme "Too Tuff To Puff''. ACCOUNTANCY 2014-05-22T06:51:57Z 2014-05-22T06:51:57Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/60147 en Nanyang Technological University 102 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Ang, Kok Keong Ang, Teck Hoe Lee, Kian Huat Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| description |
This field study investigates how anti-smoking campaigns can more effectively persuade male Malays between the ages of sixteen to thirty years old to quit smoking. It was conducted during the 1994's anti-smoking advertising blitz, using
the theme "Too Tuff To Puff''. |
| author2 |
Bvsan Murthy |
| author_facet |
Bvsan Murthy Ang, Kok Keong Ang, Teck Hoe Lee, Kian Huat |
| format |
Final Year Project |
| author |
Ang, Kok Keong Ang, Teck Hoe Lee, Kian Huat |
| author_sort |
Ang, Kok Keong |
| title |
Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| title_short |
Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| title_full |
Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| title_fullStr |
Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| title_full_unstemmed |
Study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| title_sort |
study on the effectiveness of media planning and advertising strategy employed in an anti-smoking campaign |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/60147 |
| _version_ |
1770567549364207616 |