Estimate the demand for a product family with a discrete choice model

• Main Author: Lian Lim, Philips
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Engineering
• Online Access: http://hdl.handle.net/10356/61533
• Institution: Nanyang Technological University

With the growing diversification in consumer life styles and needs, organizations are increasingly competing in coming up with product lines instead of focusing on a single product; in expectation to cover a broader range of market segments. However, putting too many products in a product line may b...