Estimate the demand for a product family with a discrete choice model

With the growing diversification in consumer life styles and needs, organizations are increasingly competing in coming up with product lines instead of focusing on a single product; in expectation to cover a broader range of market segments. However, putting too many products in a product line may b...

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Bibliographic Details
Main Author: Lian Lim, Philips
Other Authors: School of Mechanical and Aerospace Engineering
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/61533
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Institution: Nanyang Technological University
Language: English
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