Estimate the demand for a product family with a discrete choice model

• 主要作者: Lian Lim, Philips
• 其他作者: School of Mechanical and Aerospace Engineering
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Engineering
• 在線閱讀: http://hdl.handle.net/10356/61533
• 機構: Nanyang Technological University

With the growing diversification in consumer life styles and needs, organizations are increasingly competing in coming up with product lines instead of focusing on a single product; in expectation to cover a broader range of market segments. However, putting too many products in a product line may b...