Estimate the demand for a product family with a discrete choice model

• المؤلف الرئيسي: Lian Lim, Philips
• مؤلفون آخرون: School of Mechanical and Aerospace Engineering
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Engineering
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/61533

With the growing diversification in consumer life styles and needs, organizations are increasingly competing in coming up with product lines instead of focusing on a single product; in expectation to cover a broader range of market segments. However, putting too many products in a product line may b...