Posting behaviour of consumers and the impact of social media on product sales
As social media permeates daily life, it attracts attention from both researchers and practitioners. Prior research has demonstrated the relevance of social media mainly by studying its impact on product sales in various settings. However, little is known regarding differences in social media across...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2014
|
| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/61613 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |