Posting behaviour of consumers and the impact of social media on product sales

• Main Author: Huang, Jianxiong
• Other Authors: Boh Wai Fong
• Format: Theses and Dissertations
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Information technology
• Online Access: https://hdl.handle.net/10356/61613
• Institution: Nanyang Technological University

As social media permeates daily life, it attracts attention from both researchers and practitioners. Prior research has demonstrated the relevance of social media mainly by studying its impact on product sales in various settings. However, little is known regarding differences in social media across...