E-brands and e-process
This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6194 |
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| Institution: | Nanyang Technological University |