E-brands and e-process

This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives.

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Bibliographic Details
Main Author: Ng, Boon Lan.
Other Authors: Khong, Poh Wah
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/6194
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-61942023-03-11T17:19:49Z E-brands and e-process Ng, Boon Lan. Khong, Poh Wah School of Mechanical and Production Engineering DRNTU::Engineering::Systems engineering This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives. Master of Science (Logistics) 2008-09-17T11:09:07Z 2008-09-17T11:09:07Z 2003 2003 Thesis http://hdl.handle.net/10356/6194 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Engineering::Systems engineering
spellingShingle DRNTU::Engineering::Systems engineering
Ng, Boon Lan.
E-brands and e-process
description This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives.
author2 Khong, Poh Wah
author_facet Khong, Poh Wah
Ng, Boon Lan.
format Theses and Dissertations
author Ng, Boon Lan.
author_sort Ng, Boon Lan.
title E-brands and e-process
title_short E-brands and e-process
title_full E-brands and e-process
title_fullStr E-brands and e-process
title_full_unstemmed E-brands and e-process
title_sort e-brands and e-process
publishDate 2008
url http://hdl.handle.net/10356/6194
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