Customer-service management : a case in a multi-national company
The approach of customer relationship management is to enhance the selected group of customers’ experience with a company’s products and services through retention of these customers.The strategy is employed to win the mind-share of customers and translate that into long-term profitability of the co...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6227 |
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| Institution: | Nanyang Technological University |