Customer-service management : a case in a multi-national company
The approach of customer relationship management is to enhance the selected group of customers’ experience with a company’s products and services through retention of these customers.The strategy is employed to win the mind-share of customers and translate that into long-term profitability of the co...
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sg-ntu-dr.10356-62272023-03-11T16:51:55Z Customer-service management : a case in a multi-national company Oh, Poh Cheng Kam, Booi Chung School of Mechanical and Production Engineering DRNTU::Engineering::Industrial engineering The approach of customer relationship management is to enhance the selected group of customers’ experience with a company’s products and services through retention of these customers.The strategy is employed to win the mind-share of customers and translate that into long-term profitability of the company through repeated product ownership, recommendations or services. By using this strategy and approach, customers will have the tendencies to stay longer with the company through subsequent product or service repurchases and will recommend the company’s products and services to others. Master of Science (Logistics) 2008-09-17T11:09:45Z 2008-09-17T11:09:45Z 2003 2003 Thesis http://hdl.handle.net/10356/6227 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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NTU Library |
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Asia |
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Singapore Singapore |
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DRNTU::Engineering::Industrial engineering |
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DRNTU::Engineering::Industrial engineering Oh, Poh Cheng Customer-service management : a case in a multi-national company |
| description |
The approach of customer relationship management is to enhance the selected group of customers’ experience with a company’s products and services through retention of these customers.The strategy is employed to win the mind-share of customers and translate that into long-term profitability of the company through repeated product ownership, recommendations or services. By using this strategy and approach, customers will have the tendencies to stay longer with the company through subsequent product or service repurchases and will recommend the company’s products and services to others. |
| author2 |
Kam, Booi Chung |
| author_facet |
Kam, Booi Chung Oh, Poh Cheng |
| format |
Theses and Dissertations |
| author |
Oh, Poh Cheng |
| author_sort |
Oh, Poh Cheng |
| title |
Customer-service management : a case in a multi-national company |
| title_short |
Customer-service management : a case in a multi-national company |
| title_full |
Customer-service management : a case in a multi-national company |
| title_fullStr |
Customer-service management : a case in a multi-national company |
| title_full_unstemmed |
Customer-service management : a case in a multi-national company |
| title_sort |
customer-service management : a case in a multi-national company |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/6227 |
| _version_ |
1761781537786822656 |