Restaurant franchising in Singapore

• Main Authors: Chia, Shirley Bee Hoon, Leow, Tze Pin, Ong, May Len
• Other Authors: Malcolm MacDonald
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/62987
• Institution: Nanyang Technological University

This research paper attempts to analyse the different aspects of the franchise restaurant industry in Singapore. An overview of the origins and history of franchising, and the various factors that led to its growth and development globally are presented. There are different types of franchise res...