So Peranakan!

• Main Authors: Koh, Yong Sheng, Lai, Sandy Yue Lin, Quek, Shi Min
• Other Authors: Joo Kee Melina Chua
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/63174
• Institution: Nanyang Technological University

So Peranakan! is an integrated cultural communication campaign led by three final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. Targeted at youths aged 18 - 35, the campaign seeks to cultivate understanding and interest in Peranakan culture...