Flow and mobile gaming : the effects of in-game purchases and screen size

The current study seeks to investigate the effects of in-app game purchases, device screen size, and particular personality traits on the flow experience during mobile game play. It also aims to assess the impact of flow on the potential success of a game in terms of enhancing attitudinal loyalty am...

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Bibliographic Details
Main Authors: Hui, Matthew Chi Kin, Yeo, Han Zhong
Other Authors: Benjamin Hill Detenber
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63359
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Institution: Nanyang Technological University
Language: English

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