Flow and mobile gaming : the effects of in-game purchases and screen size

• Main Authors: Hui, Matthew Chi Kin, Yeo, Han Zhong
• Other Authors: Benjamin Hill Detenber
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/63359
• Institution: Nanyang Technological University

The current study seeks to investigate the effects of in-app game purchases, device screen size, and particular personality traits on the flow experience during mobile game play. It also aims to assess the impact of flow on the potential success of a game in terms of enhancing attitudinal loyalty am...