The impact of corporate sustainability management activities on customer satisfaction and loyalty in the shipping sector

• Main Author: Chua, Wei Xian
• Other Authors: Thai Van Vinh
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/63491
• Institution: Nanyang Technological University

The topic of corporate sustainability has been gaining popularity among many management researchers as it grows in importance to the commercial world. In this paper, the impact that Corporate Sustainability Management Activities (CSMA) has on Customer Satisfaction (CS) and Customer Loyalty (CL) in t...