The impact of corporate sustainability management activities on customer satisfaction and loyalty in the shipping sector

• المؤلف الرئيسي: Chua, Wei Xian
• مؤلفون آخرون: Thai Van Vinh
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Engineering::Maritime studies::Maritime management and business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63491

The topic of corporate sustainability has been gaining popularity among many management researchers as it grows in importance to the commercial world. In this paper, the impact that Corporate Sustainability Management Activities (CSMA) has on Customer Satisfaction (CS) and Customer Loyalty (CL) in t...