The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63684 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Efficient utilisation of limited retail space is a problem faced by many provision shops.
Due to intense competition and rapid increase in new products, retailers are compelled to
evaluate their existing space management.
This project undertakes a study of 2 provision shops to provide insights to address the
above-mentioned problem. The data collected were used to generate a set of proposed
planograms, specific to the 2 provision shops concerned.
Upon the study, it is submitted that planogramming is a viable technique that provision
shops can adopt In conclusion, it is recommended that franchise chains consider the
acquisition of a computerised space management software. |
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