The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group

• Main Authors: Tan, Li Ping, Teng, Tai Poh, Yak, Siew Hoon
• Other Authors: Victor Gray
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Operations management::Business logistic
• Online Access: http://hdl.handle.net/10356/63684
• Institution: Nanyang Technological University

Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to...