The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group

Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to...

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Main Authors: Tan, Li Ping, Teng, Tai Poh, Yak, Siew Hoon
Other Authors: Victor Gray
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63684
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-63684
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spelling sg-ntu-dr.10356-636842019-12-10T13:32:07Z The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group Tan, Li Ping Teng, Tai Poh Yak, Siew Hoon Victor Gray School of Accountance and Business DRNTU::Business::Operations management::Business logistic Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to address the above-mentioned problem. The data collected were used to generate a set of proposed planograms, specific to the 2 provision shops concerned. Upon the study, it is submitted that planogramming is a viable technique that provision shops can adopt In conclusion, it is recommended that franchise chains consider the acquisition of a computerised space management software. ACCOUNTANCY 2015-05-18T06:04:50Z 2015-05-18T06:04:50Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/63684 en Nanyang Technological University 100 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Business::Operations management::Business logistic
spellingShingle DRNTU::Business::Operations management::Business logistic
Tan, Li Ping
Teng, Tai Poh
Yak, Siew Hoon
The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
description Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to address the above-mentioned problem. The data collected were used to generate a set of proposed planograms, specific to the 2 provision shops concerned. Upon the study, it is submitted that planogramming is a viable technique that provision shops can adopt In conclusion, it is recommended that franchise chains consider the acquisition of a computerised space management software.
author2 Victor Gray
author_facet Victor Gray
Tan, Li Ping
Teng, Tai Poh
Yak, Siew Hoon
format Final Year Project
author Tan, Li Ping
Teng, Tai Poh
Yak, Siew Hoon
author_sort Tan, Li Ping
title The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
title_short The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
title_full The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
title_fullStr The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
title_full_unstemmed The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
title_sort potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
publishDate 2015
url http://hdl.handle.net/10356/63684
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