Fuel card system
Store cards have been a useful promotional tool used by retailers to increase consumer loyalty. This study was focused on how store cards usage can be increased in the petrol retailing industry. To achieve this, the report attempts to find out marketers' motivations for the launch of fuel ca...
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sg-ntu-dr.10356-636902023-05-19T06:09:05Z Fuel card system Chew, Geck Chong, Siew Ling Tan, Siew Fang Ong Kai Seong Nanyang Business School DRNTU::Business::Information technology::Customer relationship management systems Store cards have been a useful promotional tool used by retailers to increase consumer loyalty. This study was focused on how store cards usage can be increased in the petrol retailing industry. To achieve this, the report attempts to find out marketers' motivations for the launch of fuel cards, and the differences between fuel card users and non-users in terms of demographic profile, purchase behaviors, attitudes towards and perceptions of fuel card. Reviews on store cards, fuel card system, consumer behavior, and marketing strategies for achieving competitive advantage are also included in this report. The primary research was carried out to find out consumers' motivation in the usage or non-usage of fuel cards. Statistical programs and analysis such as Chi-Square and Likert's rating scale and Kendall's ranking and concordance tests were used to analyse the data gathered. It was found that fuel card users and non-users do not differ significantly in demographic factors and usage behaviors. However, they have substantial differences in their attitudes towards and perceptions of fuel card programs. Users placed great importance on benefits such as vehicle performance reports and itemized monthly billing. To the non-users, attributes like availability of rebates, user-friendly terminals, discounts at retail stores other than kiosks, and cross country acceptance of fuel cards, are considered important. All these mentioned provide inputs to recommendations as to how marketers can increase the usage of fuel cards such that promotional objectives of implementing the fuel cards can be achieved. BUSINESS 2015-05-18T06:17:17Z 2015-05-18T06:17:17Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/63690 en Nanyang Technological University 170 p. application/pdf |
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DRNTU::Business::Information technology::Customer relationship management systems Chew, Geck Chong, Siew Ling Tan, Siew Fang Fuel card system |
description |
Store cards have been a useful promotional tool used by retailers to increase
consumer loyalty. This study was focused on how store cards usage can be increased in
the petrol retailing industry. To achieve this, the report attempts to find out marketers'
motivations for the launch of fuel cards, and the differences between fuel card users and
non-users in terms of demographic profile, purchase behaviors, attitudes towards and
perceptions of fuel card. Reviews on store cards, fuel card system, consumer behavior,
and marketing strategies for achieving competitive advantage are also included in this
report.
The primary research was carried out to find out consumers' motivation in the
usage or non-usage of fuel cards. Statistical programs and analysis such as Chi-Square
and Likert's rating scale and Kendall's ranking and concordance tests were used to analyse
the data gathered. It was found that fuel card users and non-users do not differ
significantly in demographic factors and usage behaviors. However, they have substantial
differences in their attitudes towards and perceptions of fuel card programs. Users placed
great importance on benefits such as vehicle performance reports and itemized monthly
billing. To the non-users, attributes like availability of rebates, user-friendly terminals,
discounts at retail stores other than kiosks, and cross country acceptance of fuel cards, are
considered important.
All these mentioned provide inputs to recommendations as to how marketers can
increase the usage of fuel cards such that promotional objectives of implementing the fuel
cards can be achieved. |
author2 |
Ong Kai Seong |
author_facet |
Ong Kai Seong Chew, Geck Chong, Siew Ling Tan, Siew Fang |
format |
Final Year Project |
author |
Chew, Geck Chong, Siew Ling Tan, Siew Fang |
author_sort |
Chew, Geck |
title |
Fuel card system |
title_short |
Fuel card system |
title_full |
Fuel card system |
title_fullStr |
Fuel card system |
title_full_unstemmed |
Fuel card system |
title_sort |
fuel card system |
publishDate |
2015 |
url |
http://hdl.handle.net/10356/63690 |
_version_ |
1770567614456659968 |