Fuel card system

• Main Authors: Chew, Geck, Chong, Siew Ling, Tan, Siew Fang
• Other Authors: Ong Kai Seong
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Information technology::Customer relationship management systems
• Online Access: http://hdl.handle.net/10356/63690
• Institution: Nanyang Technological University

Store cards have been a useful promotional tool used by retailers to increase consumer loyalty. This study was focused on how store cards usage can be increased in the petrol retailing industry. To achieve this, the report attempts to find out marketers' motivations for the launch of fuel ca...