Fuel card system
Store cards have been a useful promotional tool used by retailers to increase consumer loyalty. This study was focused on how store cards usage can be increased in the petrol retailing industry. To achieve this, the report attempts to find out marketers' motivations for the launch of fuel ca...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63690 |
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| Institution: | Nanyang Technological University |
| Language: | English |