McDonald's in Singapore

• Main Authors: Lee, Hui Leng, Tay, Audrey Chun Chun, Wong, Sharon Lay Mein
• 其他作者: Erin Goh-Low Soen Yin
• 格式: Final Year Project
• 語言: English
• 出版: 2015
• 主題: DRNTU::Business::Management
• 在線閱讀: http://hdl.handle.net/10356/63743
• 機構: Nanyang Technological University

Being located in the matured and saturated fast-food industry, McDonald's (S) has proven itself to be the leader in this market through these years, holding a market share of 40.0% as stated in the " Statistics Department Report " of September 1992. The success of its achieve...