McDonald's in Singapore

Being located in the matured and saturated fast-food industry, McDonald's (S) has proven itself to be the leader in this market through these years, holding a market share of 40.0% as stated in the " Statistics Department Report " of September 1992. The success of its achieve...

Full description

Saved in:
Bibliographic Details
Main Authors: Lee, Hui Leng, Tay, Audrey Chun Chun, Wong, Sharon Lay Mein
Other Authors: Erin Goh-Low Soen Yin
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63743
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
Be the first to leave a comment!
You must be logged in first