McDonald's in Singapore

• Main Authors: Lee, Hui Leng, Tay, Audrey Chun Chun, Wong, Sharon Lay Mein
• Other Authors: Erin Goh-Low Soen Yin
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Management
• Online Access: http://hdl.handle.net/10356/63743
• Institution: Nanyang Technological University

Being located in the matured and saturated fast-food industry, McDonald's (S) has proven itself to be the leader in this market through these years, holding a market share of 40.0% as stated in the " Statistics Department Report " of September 1992. The success of its achieve...