McDonald's in Singapore
Being located in the matured and saturated fast-food industry, McDonald's (S) has proven itself to be the leader in this market through these years, holding a market share of 40.0% as stated in the " Statistics Department Report " of September 1992. The success of its achieve...
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Main Authors: | Lee, Hui Leng, Tay, Audrey Chun Chun, Wong, Sharon Lay Mein |
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Other Authors: | Erin Goh-Low Soen Yin |
Format: | Final Year Project |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/63743 |
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Institution: | Nanyang Technological University |
Language: | English |
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