The impact of headlines on the effectiveness of print advertisements

• المؤلفون الرئيسيون: Leong, Jenn Binn, Peh, Bee Lan, Tang, Siew Yin
• مؤلفون آخرون: Constance Soh
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63748

Persuasive communication involves a conscious attempt by one party to change the attitudes, beliefs or behaviour of another through the transmission of some message. The employment of persuasive communication is found extensively in advertising, where the advertiser tries to create awareness o...