Sponsorship of television programs

• المؤلفون الرئيسيون: Gan, Ser Hui, Puah, Sor Bee, Woo, Mui Kwee
• مؤلفون آخرون: Roger Marshall
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/64046

The emergence of sponsorship as a significant form of marketing communication is a comparatively recent development. In the last decade, commercial sponsorship in the UK has developed into a 190 million pound industry of growing significance and professionalism. In Singapore, more funds are expec...